A TOP 50 Asset Management Firm Case Study
This leading North American asset manager provides financial services and…
Uncover the priorities of every customer. Engage each individual with relevant experiences across channels, and drive demand.
Enabling marketing relevance at scale is challenging, but Idio is giving us a path to achieve this.
Senior Director of Marketing
Idio’s unique predictive content intelligence engine complements our proven customer engagement solutions to better help B2B organizations keep pace with their customers’ needs with the right content at the right moment.
Vice President Decisioning & Analytics
Made trial closing more successful due to a deeper and richer understanding of each prospect.
Sales Director, Europe
I completely agree with the premise ‘you are what you read’ and if you flip it so that ‘you read what you are’, then clearly relevant content delivered in a personalized way makes Citi a much more compelling brand to want to do business with.
CMO
Idio’s ability to derive and use interest profiles on our customers allows us to tailor our retargeting to each person and greatly improve advertising efficiency.
Head of Web Performance & Marketing
Idio’s solution has really helped us to connect with our members. By serving them content that is relevant and of interest to them, we’ve seen increased engagement and have received positive feedback.
The data insights from Idio are also very helpful when we’re planning new member content.
Marketing and Communications Manager
increase in product page conversions
Top 50 asset manager used Idio’s 1:1 personalization to accelerate the customer journey to product consideration.
increase in content engagement
Fortune 100 technology company used Idio’s adaptive personalization to drive 1:1 engagement with target accounts.
cost saving in marketing operations
Fortune 500 information services company was able to shift 4 FTEs to higher value tasks away from creating hundreds of manual rules.
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