Currently you have a huge data gap. 5% of your audience are probably CRM-known. 35% can be identified to an account based on reverse IP lookup. But what are you doing about the remaining 60% who may be target buyers, but you just don’t know what they are interested in, or how to engage? Idio gives you 1st party intent data on every visitor to your site so you can scale the impact of your marketing.
Understand prospect intent at a granular level
Other intent data providers use generalized terms that cover broad topics. Idio gives you the ability to tailor topic taxonomies to suit your specific business needs, utilising a database of 25mm known topics, across multiple languages, developed over 12 years. You get data that is specific, actionable and accurate to your business needs.
View the intent of every individual buyer
3rd party intent data providers stop at the account level due to privacy and regulatory limits, but 1st party intent data is based on your owned audience interactions at the individual level. Idio exposes where different buyers within an account have different intent, and provides you instant competitive advantage with a dataset that competitors cannot access.
Idio’s 1st Party Intent Data can stitch directly into your customer datasets…