B2B content items categorized
1st-party intent profiles created
Idio makes buyer-centric marketing possible for global B2B enterprises. Idio’s Demand Orchestration platform uses Content Intelligence to predict the interests of every individual, and automatically deliver relevant 1:1 experiences across digital channels. Global leaders including Intel, Fitch Ratings, and AllianceBernstein trust Idio’s AI to maximize buyer engagement and pipeline, whilst handling marketing complexity.
Idio is based in London and New York, backed by leading SaaS investors including Notion Capital, Juno Capital and Foresight Group, and in 2017 was named by Forrester Research as a Breakout Vendor.
We love trying new things; experimenting without fear of failure. We do this because its fun (and fun is very important at work!), and because it has given us our edge in the market and will continue to build our future.
We value having unfiltered debate. We never want to lower ourselves to 'decision by hierarchy'. We appreciate that everyone has a unique perspective, and our strength comes from blending those all together.
We want every conversation and action to be built on mutual respect. We take collective responsibility rather than apportion individual blame. We publicly celebrate success, and give candid and positive feedback.
We thrive on getting things done. We have individual and collective drive, and simply refuse to waste time as the market evolves and time slips by. We run fast and learn fast, seeing our work as an engine for learning.
Idio is built from the ground up to solve the complexity and performance requirements of ‘always-on’ B2B marketing. Our clients now orchestrate 1:1 marketing with AI.
Co-founder and CEO