Helping large enterprises deliver 1:1 marketing at scale.
We were spending considerable time wrangling the content engine: tagging content, organizing campaigns and setting up manual rules took a huge amount of time. Idio has streamlined the process, and the integrations into Adobe Marketing Cloud mean our core marketing stack benefits from the intelligent automation that Idio provides. It’s driven increased customer engagement as a result.
Head of Global Digital Analytics
Adobe offers the industry’s only end-to-end solution for content creation, marketing, advertising, analytics and commerce.
Unlike legacy enterprise platforms with static, siloed customer profiles, Adobe Experience Cloud helps companies deliver consistent, continuous and compelling experiences across customer touch points and channels – all while accelerating business growth.
Visit the Adobe Experience Cloud website to learn more.
Idio’s AI takes advantage of the exploding goldmine of ‘dark data’ — unstructured and underutilized digital interaction data — to provide highly predictive customer intelligence for B2B enterprises.
Trained using billions of customer interactions across multiple markets and languages, Idio predicts every buyer’s interest and intent, and provide Next-Best-Content recommendations to drive pipeline.
Together, Adobe and Idio will deliver a Next-Best-Content offering that determines the best assets to present to each individual, in real-time, given that person’s unique preferences and context. Unlike traditional Next Best Offer technologies, the solution is designed to manage longer purchase cycles and complex, multi-role B2B relationships – letting organizations nurture customers with relevant content and materials, rather than try to force immediate conversion using offers, discounts, or other incentives. The integrated solution includes the following.
This collaboration will ensure better B2B customer experiences that intelligently move each account and individual to the next stage in the journey, rather than force offers and discounts better suited for B2C strategies.
Improve marketing journeys
Marketers can intelligently move prospects closer to purchase by using the solution to surface and deliver the most relevant content designed to progress road-blocked buyers in real time.
Centralize B2B customer intelligence
Organizations can engage with B2B companies on a holistic level by leveraging a single decisioning process for use across channels and business functions with consolidated individual-level and account interaction data.
Optimize sales interactions
Salespeople can spend their time more effectively and efficiently by leveraging AI-powered recommendations to share the right content with high-value accounts most likely to convert.