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increase in product page conversions
experienced by a Top 50 US Asset Management Firm
increase in content engagement
experienced by Hewlett Packard Enterprize
cost saving in marketing operations
experienced by FitchRatings
Idio’s unique predictive content intelligence engine complements our proven customer engagement solutions to better help B2B organizations keep pace with their customers’ needs with the right content at the right moment.
Vice President Decisioning & Analytics
I completely agree with the premise ‘you are what you read’ and if you flip it so that ‘you read what you are’, then clearly relevant content delivered in a personalized way makes Citi a much more compelling brand to want to do business with.
Idio’s ability to derive and use interest profiles on our customers allows us to tailor our retargeting to each person and greatly improve advertising efficiency.
Head of Web Performance & Marketing
Idio’s solution has really helped us to connect with our members. By serving them content that is relevant and of interest to them, we’ve seen increased engagement and have received positive feedback.
The data insights from Idio are also very helpful when we’re planning new member content.
Marketing and Communications Manager