Imagine: the right prospects receiving the right content automatically, all the time
Even with a complex matrix of buyer personas and market offerings, you can create lists based on interests with confidence using Idio’s intent data with your marketing automation identifiers. Now you can ensure that each contact is aligned to the best nurture track, and even account for changing interests over time in an automated way.
No more endless meetings on who gets what content
Customer contact governance and compliance constraints can lead to internal stakeholders competing with each other for that precious first position in your email template. With increasing pressure to deliver relevant emails, it makes sense to let the customer decide what’s best for them. Idio uses real-time interest profiles, coupled with content eligibility options you define, to determine the best content to dynamically include in emails. This helps you better meet the differing needs of your customers.
Dramatically improve your CTR
The effort involved in delivering dynamic experiences that can improve click-through rates is overwhelming and unscalable. Marketing automation platforms can automate the sending, but not the decision of who should receive which content. Idio’s predictive recommendations are automatically generated based on each contact’s interests and seamlessly integrated into your existing email platform. Reap the rewards of personalization without the prohibitive cost of manual rules and endless template variations.