Helping large enterprises close more deals by using AI-driven Next-Best-Content across B2B customer journeys.
Idio’s unique predictive content intelligence engine complements our proven customer engagement solutions to better help B2B organizations keep pace with their customers’ needs with the right content at the right moment.
Vice President Decisioning & Analytics
Built for complexity and speed, Pega’s proven real-time AI enables clients to constantly anticipate customers’ changing needs and provide personalized AI-driven next-best-action recommendations throughout the customer journey.
By engaging customers with the right message, at the right time, on any channel, Pega clients increase customer satisfaction while enhancing customer lifetime value.
For more information, see Pega’s website.
Idio’s AI takes advantage of the exploding goldmine of ‘dark data’ — unstructured and underutilized digital interaction data — to provide highly predictive customer intelligence for B2B enterprises.
Trained using billions of customer interactions across multiple markets and languages, Idio predicts every buyer’s interest and intent, and provide Next-Best-Content recommendations to drive pipeline.
Together, Pega and Idio will deliver a Next-Best-Content offering that determines the best assets to present to each individual, in real-time, given that person’s unique preferences and context. Unlike traditional Next Best Offer technologies, the solution is designed to manage longer purchase cycles and complex, multi-role B2B relationships – letting organizations nurture customers with relevant content and materials, rather than try to force immediate conversion using offers, discounts, or other incentives.
This collaboration will ensure better B2B customer experiences that intelligently move each account and individual to the next stage in the journey, rather than force offers and discounts better suited for B2C strategies.
Improve marketing journeys
Marketers can intelligently move prospects closer to purchase by using the solution to surface and deliver the most relevant content designed to progress road-blocked buyers in real time.
Centralize B2B customer intelligence
Organizations can engage with B2B companies on a holistic level by leveraging a single decisioning process for use across channels and business functions with consolidated individual-level and account interaction data.
Optimize sales interactions
Salespeople can spend their time more effectively and efficiently by leveraging AI-powered recommendations to share the right content with high-value accounts most likely to convert.