- what information we collect and why we collect it;
- how we use that information; and
- the choices we offer, including how to access and update that information.
We do update this policy from time to time so please do review this policy regularly.
If you have any questions or requests you can contact our Data Protection Officer directly by sending an email to email@example.com.
What information does Idio collect?
Idio’s software collects browsing behaviour information from devices who visit our clients’ websites. This will include information such as: the page being viewed, the browser being used, and the device’s IP address.
What personal information does Idio collect?
When do we collect information?
We collect browsing information whilst your device uses our clients’ websites.
How do we use your information?
We use your device’s browsing information to build a profile of interests, which we use to provide individual personalised content on our clients’ websites and in their email campaigns. We also use the browsing data from all devices in aggregate to provide analytics, allowing our clients to understand browsing behaviour and to produce better content.
How do we protect your information?
Idio stores your data behind secure networks, only accessible by a limited number of persons who have been granted access and who are required to keep the information confidential. Additionally, Idio employs a third party penetration testing company to annually ensure the security of your data, as well as frequently running our own scans.
Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your web browser (if you allow) that enables the site’s or service provider’s systems to recognize your device’s browser and remember certain information.
The data we collect using cookies allows our clients to:
- personalise the website by recommending content and products relevant to your interests; and
- understand aggregate behaviour in order to produce better content in the future.
You can choose to have your device warn you each time a cookie is being sent, or to block all cookies. Please refer to your browser’s help menu to understand how to do this on your device.
If you disable cookies, some features that make your website experience more efficient will not function properly.
Accessing and updating your personal information
The data we collect on behalf of our clients is explicitly owned by them. Idio will never sell, trade, or otherwise transfer to outside parties your information.