Why enterprise marketers are adopting Content Intelligence
Forrester’s 3 ‘Breakout’ Content Intelligence vendors
Practical use cases for Content Intelligence and future capabilities
Idio is pleased to present the recent report from Forrester which profiles the work and applications of three leading content intelligence vendors.
To keep pace with the expectations of digitally empowered customers and clients, firms must stay on top of disruptive and emerging technologies. Forrester believes marketers lack the manpower, budget, or — sometimes — the capability to maintain and optimize the volumes of content they’re publishing.
Enter content intelligence: the use of artificial intelligence technologies to understand and capture the qualities inherent in any content. It brings superhuman speed and quality to simple, rules-based editorial tasks and optimizes content across repositories and channels. These vendors are helping marketers create indisputable, demonstrable value by focusing on specific, value-add in use cases that drive conversions or sales.
Report Authored by Forrester Research’s Erna Alfred Liousas & Ryan Skinner