Put the customer at the center of your marketing programs
Make account engagement strategies more predominant and permanent
Ease the burden of understanding customer needs and interests
Idio is pleased to present this report from Forrester which explores how B2B marketers can evolve in 2018 from supplying leads to architecting engagement across the entire customer lifecycle.
To keep pace with the expectations of digitally empowered customers and clients, organizations must become more buyer-centric, employing Artificial Intelligence to modernize their engagement strategies.
“One-third of B2B marketers said improving their understanding of customers’ needs and interests and developing new assets were top content priorities in the next 12 months. New AI-based capabilities from companies like Demandbase, Idio, and Marketo will ease the burden because half of those experimenting will turn to machine learning to deliver better relevance and increase content volume production.”
– Predictions 2018: Digital Disruption Is The New Normal For B2B Marketing (October 5, 2017)
Lori Wizdo – VP, Principal Analyst of Forrester Research