Download the report to learn:
The differences between first- and third-party intent data
How to operationalize intent data for inbound & outbound success
Best practices for combining first- and third-party intent in demand creation
B2B marketers are tasked with identifying in-market prospects from target accounts so as to allocate limited resources against a broad range of demand creation opportunities. The SiriusDecisions Intent Data Framework provides B2B executives with clear guidance on how to use intent data to maximize demand creation performance.