Shifting from passing leads to sharing the buyer’s context
Making sales the face that buyers see
Developing narratives that spark conversation
Idio is pleased to offer this report from Forrester which examines how you can put the customer at the center of the conversations that marketing and sales create, talk more about the problems and issues that buyers face, and align lead-to-revenue planning and processes around outcome-focused goals.
White Paper Authored by Forrester Research’s Laura Ramos