Where the blind spots are in your B2B demand generation processes
How to move from ‘analysis paralysis’ to 1:1 relevance on digital channels
Best practices for deploying marketing AI in complex B2B environments
The process of attracting, engaging and converting a b-to-b prospect into a customer is often extremely complex. Marketing and sales interactions with a prospect – both digital and human – across a b-to-b buyer’s journey may number in the dozens or hundreds and involve a dozen or more people on the buyer side and numerous people on the seller side. Leaders must select the best ways to take advantage of the benefits that AI such as Idio can provide within their revenue engine.