Tata Communications is a leading provider of global digital infrastructure services. They deliver over 25% of the world’s internet routes and 70% of all mobile operator networks. Clients include Fortune Global 500 companies such as Marriott International Inc., Cognizant and KLM Airlines.
Tata has over 60,000 unique monthly web visitors. The company wanted to understand their visitors’ intent so they could deliver a more relevant onsite experience and improve lead generation. However, the volume of anonymous visitors made it difficult to uncover the data that would allow them to create the necessary personalized journeys.
The complexity of Tata’s site (multiple product lines and thousands of content items) meant that creating a relevant onsite experience for prospects and buyers was a huge challenge at the individualized level. The challenge of manually building rules to achieve 1:1 personalization meant the organization needed to turn to artificial intelligence to achieve efficiency and scale.
Tata chose Idio because it needed an automated, AI-driven solution that would enable the organization to personalize web experiences at scale, whilst reducing manual effort.
Download this case study to see how Idio:
Automated the delivery of 1:1 content relevance on their website and in Marketo email campaigns
Tracked the evolving interests and intent of buyers and exposed that data in Microsoft Dynamics