Fitch Group is a global leader in financial information services with operations in more than 30 countries. It is comprised of Fitch Ratings, a leader in credit rating and research, Fitch Solutions and Fitch Learning. Within Fitch Group, BMI Research sits alongside Fitch Solutions as a leading provider of credit market data, analytics tools and risk services.
As a multinational enterprise with a complex portfolio of products, content assets and messages, BMI Research’s salesforce needed help deciphering which product and solution were most suitable for each buyer based on their unique digital behaviors.
Fitch Group chose Idio because it needed an automated, AI-driven solution that would both inform and empower the salesforce to personalize sales experiences at scale, without extra manual effort.
Download this case study to see how Idio:
Provided context to Fitch Group’s marketing automation scoring system
Enabled the inside sales team to have relevant and timely conversations with buyers