Hewlett Packard Enterprise provides leading technology solutions spanning the cloud to the data center to workplace applications to enable customers around the world to make IT more efficient, more productive and more secure. Clients include Fortune 500 companies such as American Airlines, Amazon and Facebook.
With over 13,000 articles and gated assets available across the HPE website, providing a relevant content experience for prospects and customers alike is a huge challenge at the individualized level.
The prohibitive business cost of manually building business rules to do this for every visitor required the organization to turn to machine-learning to achieve marketing efficiencies and scale.
Hewlett Packard Enterprise chose Idio because it needed an automated, AI-driven solution that would enable the organization to personalize web experiences at scale, without extra manual effort.
Download this case study to see how Idio:
Automated the delivery of relevant content on web channels
Accelerated the time from content engagement to form fill conversion