IHS Markit is a leading research and information services organization whose global information expertise spans numerous industries, including finance, energy and transportation. Clients include over 80% of the Fortune Global 500 and 94 of the 100 largest US corporations.
As part of its marketing program, product teams across the company sent batch emails with Eloqua based on what they thought was most relevant to buyers. This manual approach was both time consuming and less effective when applied across all email touchpoints due to the wide variety and dynamism of buyer interests.
IHS Markit needed an automated, AI-driven solution that would integrate with Eloqua and enable the organization to personalize email experiences at scale, whilst reducing manual effort.
Download this case study to see how Idio:
Increased engagement with articles and products in emails
Personalized emails at scale with no extra manual effort required