Pure Storage is a leading provider of enterprise, all-flash data storage solutions. The company serves large and mid-size organizations across various industries,including financial services, government, energy and telecommunications through a network of distribution and channel partners. Clients include ZIFF, Toyota and Workday.
With over 4,000 content items published on their site, Pure Storage needed a more scalable approach to curating content for target personas on their homepage.
Having investigated a number of other vendors that all required the creation of manual if/then rules to power personalized experiences, Pure Storage wanted a smarter, more efficient alternative that would allow them to do 1:1 personalization at scale, without increasing manual effort.
Pure Storage chose Idio because it needed an automated, AI-driven solution that would enable the organization to personalize web experiences at scale, whilst reducing manual effort.
Download this case study to see how Idio:
Automated the delivery of relevant content without requiring manual if/then rules
Automatically tags large volumes of content with accurate metadata