The biggest marketing challenge facing large B2B enterprises
How intent data is impacting account-based marketing
Barriers to marketing AI adoption for complex B2B enterprises
Henson is an award-winning marketing leader with a proven track record in the B2B, B2C, and B2B2C space. He has built and led numerous successful global marketing organizations. Successes range from high growth pre-IPO companies to post-IPO growth and post-acquisition alignment.
This episode takes a spirited look at the changing expectations of demand generation in fast-paced environments and how the best B2B marketing professionals can evolve to cope with these unique challenges