How AI has transformed demand generation in recent years
The importance of “buyer-centricity” in B2B marketing
Whether marketing complexity will get easier in 2019
Jennifer has nearly twenty years of senior B2B marketing leadership experience, having served at various points of her career at SAP as a VP of Product Marketing, Marketing Transformation, Customer Marketing and Channel Marketing, before making the leap to GE in 2017.
This episode takes a spirited look at the changing expectations of demand generation in fast-paced environments and how the best B2B marketing professionals can evolve to cope with these unique challenges.