The problems with social media monitoring for B2B media
The benefits of face-to-face feedback and surveys for product development
The difficulty of tracking competitors in an increasingly large content universe
Luke Bilton is Director of Digital and Content at United Business Media EMEA, a global FTSE 250 events and media business which operates in markets such as Aviation, eCommerce, Marketing Technology, Security and Maritime.
In his role at UBM, Luke is primarily responsible for live and online content and digital products – and is at the forefront of enabling the organization to develop new offerings and stay ahead of the competition in their various industry niches.