How to use competitive intelligence to create create winning messaging
The importance of original research insights to use in Sales conversations
Why tracking competitors’ content output is invaluable for competitive intelligence
Tim Riesterer is the chief strategy and marketing officer at Corporate Visions, a marketing and sales messaging business that employs a science-based approach to consumer behavior and decision-making processes.
Tim is the co-author of three books, including Conversations That Win The Complex Sale, The Three Value Conversations, and Customer Message Management, and is an expert at using market research to develop unique business insights.