With great pride we can now announce that Idio has been named a “Cool Vendor” in Gartner’s May 2019 Cool Vendors in Personalization report.
Why does this matter?
Gartner, Inc. is the world’s leading research and advisory company.
The Cool Vendors in Personalization report evaluates interesting, new and innovative vendors. The report states, “This research focuses on five vendors that go beyond targeted marketing and custom offers to unleash new opportunities for your personalization initiatives.”
Idio makes 1:1 marketing possible for global B2B enterprises. Idio’s platform predicts the interests of every individual, and automatically delivers relevant 1:1 experiences across digital channels. Global leaders including Pegasystems, Pure Storage, and IHS Market trust Idio’s AI to maximize buyer engagement and pipeline, whilst automating marketing complexity.
Our AI builds first party intent profiles on every buyer based on their unique content interactions. This first party intent dataset can be integrated into your marketing automation platform, DMP, or data lake to automate 1:1 personalization at scale across web, email and retargeting channels.
The report recommends: “Consider this year’s cool vendors in personalization as you seek out new data sources and solutions oriented toward privacy, advanced analytical functionality and expanded automation.”
Gartner, Cool Vendors in Personalization, Jennifer Polk and Marc Brown, 7 May 2019
Subscribers may access the report here.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.