The company’s AI-powered approach has won the Personalization category in the 15th Annual Gramercy Financial Marketing Strategy Awards.
New York, NY, March 22, 2018 — Idio, the demand orchestration platform for B2B marketing, announced today that it has been named winner in the Personalization category of the acclaimed Gramercy Institute Strategy Awards for its work with OppenheimerFunds, a leading global asset manager.
As investor research journeys and fund transactions increasingly move online, the digital experience of major asset managers becomes of strategic importance. There is an increased need to understand clients on digital channels, and deliver relevant and seamless experiences wherever that client chooses to engage.
The Gramercy Institute recognized Idio’s unique approach to this market opportunity, whereby an automated, 1:1 digital experience enables significant increases to client engagement and accelerates their journey from content engagement to product consideration.
Idio’s AI-powered marketing platform allows asset management firms to recognize the individual interests of their clients throughout their journey and provide a uniquely relevant, interconnected and “always-on” experience across all client touch points to increase their engagement.
“Our clients have shown themselves time and again to be forward-thinking in their investor focus,” said Edward Barrow, CEO of Idio. “We’re pleased to have the Gramercy Institute recognize our innovative approach and our client’s project success after enabling a 1:1 digital experience for their investors.”
The award will be presented on Wednesday, April 11th at a special breakfast ceremony as part of Gramercy Forum: NYC.
Idio makes buyer-centric marketing possible for global B2B enterprises. Idio’s Demand Orchestration platform uses Content Intelligence to predict the interests of every individual and automatically deliver relevant 1:1 experiences across digital channels. Global leaders including Intel, Fitch Ratings, and AllianceBernstein trust Idio’s AI to maximize buyer engagement and pipeline, whilst handling marketing complexity. Idio is based in London and New York, backed by leading SaaS investors including Notion Capital, Juno Capital, and Foresight Group, and in 2017 was named by Forrester Research as a Breakout Vendor. For more information please see https://www.idio.ai