Use the SiriusDecisions Waterfall to improve your Sales/Marketing alignment
Convert your Sales and Marketing teams to an Account-Based Marketing model
Navigate the marketing technology landscape to make better buying decisions
The world of marketing is undergoing unprecedented transformation. Trends such as Digital Transformation and Innovations including Cloud, Social Media and Big Data and Analytics have redefined the landscape of marketing technology.
The Modern Marketer must combine both art and science to meet the constantly changing needs of stakeholders and the marketplace. In this session we’ll discuss the characteristics and skills of a successful Modern Marketer and examine 10 Best Practices for Modern Marketing.