Why the modern CMO must be buyer-centric
How AI can help accelerate digital transformation
Practical tips to introduce AI into the enterprise
At many B2B enterprises today, CMOs are embarking on digital transformation initiatives to attract the new buyer – one who is sophisticated, self-directing, and self-educating. From technology companies looking to generate pipeline to financial services firms optimizing the digital experience for greater mindshare with clients, changing the marketing process from being product-centric to buyer-centric has become a top priority.
However, this shift has not been easy. Many attempts to engage this new B2B buyer have failed to pay dividends as existing processes and tools are simply not equipped to handle the level of complexity required to make buyer-centric marketing work.
In this webinar, Forrester Research’s Lori Wizdo and Idio’s Chief Strategy Officer Kevin Li will define what it takes to be successful with today’s B2B buyers, where existing approaches are falling down, and how AI can be an accelerator for your digital transformation roadmap.