The 2018 trends that are driving digital change in B2B media
Technological advances enabling to adapt to buyer complexity
Best practice on successful deployment
Multiple regions. Multiple brands. Multiple segments. Multiple products. The life of a marketer in B2B Media and Information Services isn’t getting any easier despite advances in marketing technology.
This is further compounded by the reality that B2B buying is becoming increasingly complex: the number of influencers, decision makers and stakeholders involved in the purchase process has increased, as have the number of marketing communications channels needed to reach them.
Whether you are a B2B media publisher or provide research & data services, it’s imperative to have the tools, talents and tactics required to negotiate this complex landscape and become a trusted informational source for global business leaders.