WHY marketers use content intelligence to understand and serve buyers
HOW to operationalize buyer insights from content consumption
WHICH technologies B2B orgs use in 2018 to turn content into buyer insights
Many B2B businesses have generated vast quantities of content to accelerate the buying process, however, very few are using it to understand and predict buyer intent. The result is underperforming nurture programs, diminishing engagement and increased content waste. Marketers lack content intelligence, which would allow them to derive insights from their buyer’s content consumption – and optimize their efforts accordingly.
In this webinar, Forrester senior analyst Ryan Skinner will share his research into how leading Enterprise B2B firms are harnessing advances in Machine Learning to derive Content Intelligence.