Why content must support customer experience
Why you need a contextual marketing engine
What practical next steps you can take to deliver great customer experiences
When people want to engage with your business, customer-led content marketing helps them be effective, it eases their interactions and influences them towards purchase.
In this webinar, our guest speaker, Forrester Research’s Senior Analyst, Ryan Skinner presents his latest research on how content marketing can support the customer experience, using examples and frameworks to demonstrate how leading brands are seeing results. He will explain how companies must meet customer need by moving from dumb personalization to a contextual marketing engine.
To explore in more depth, Idio Co-Founder and CMO, Andrew Davies, will identify the various personalization and integration approaches, and how they can support or hinder your ability to deliver a personalized customer experience using content.
If you are serious about content marketing and customer experience, this webinar will leave you with actionable insight on the best ways forward.