Best Practices for engaging new leads and customers across channel
Benchmark goals for your own personalization against your peers
Popular personalization techniques used in B2B marketing in 2017
Your leads, prospects and customers want to be treated as individuals which means that personalization done well is a major competitive advantage for B2B marketers. However, when it comes to delivering a personalized experience, the how of personalization is every bit as important as the why.
From building complex marketing automation journeys to entrusting artificial intelligence to do the job, we have found the term “personalization” to be widely used and often misused by marketers who often find themselves unable to distinguish between types of personalization and the effort and cost it takes to set up each type.
In this webinar, we will clarify the various personalization tools and tactics available so that when you are considering your next project or program you can make a more informed decision and know what you’re getting yourself into.