How to create and scale “always on” content campaigns for your own Marketing
The metrics Broadridge use to measure and optimize demand generation programs
Actionable Strategies to improve collaboration between your Marketing and Sales teams
“What you measure is what you get”: Demand generation and ROI brings complex issues – not only do you need to know what to measure and how best to measure it, but there are also numerous multi-departmental issues that arise as you work to deliver programs that align Sales, Marketing and Product teams.
This webinar will look at recent demand generation case studies from Broadridge, and show the strategies they’ve used to identify key underlying profit drivers, adopt a result-based mindset, and addressed the key ‘day-to-day’ issues that B2B Technology companies face as they strive to achieve maximum ROI.