In 40 minutes you will learn:
THE nine most common B2B publishing challenges (and their solutions)
HOW B2B publishers are applying digital transformation strategies
WHICH technologies B2B publishers are using to improve customer experience
We asked over a thousand B2B Publishing executives from media and information organizations such as Hearst, ALM Media, Penton and Centaur to tell us their biggest digital marketing pain. What is it about the job that keeps them awake at night and what are they doing about it?
The aim of the exercise was to both identify the most common pitfalls of digital marketing and discover how leading B2B publishing companies are avoiding them by transforming their business models, company culture and customer experience.
Jonny Rose, Idio’s Head of Content, is presenting a summary of our findings and will explain the next steps you should be taking to make sure your digital marketing pain becomes a thing of the past.