Stitch together multiple B2B buyer journeys to reveal the B2B account journey
Align your ABM strategy to deliver the right messages at the right time
Use the B2B account journey to track engagement and convert leads faster
We’ve all heard the statistic—an average of eight buyers are involved in the B2B decision process. But how does each buyer’s journey contribute to the purchasing experience of the buying organization as a whole? That’s the B2B account journey, and it impacts everything from account-based marketing to messaging.
Find out how to drive account-based growth through marketing and personalization from Dun & Bradstreet’s SVP of Audience Solutions, and Idio’s Head of Content. You’ll get insights into the B2B account journey and how to reach B2B buyers with the right message when they are most likely to buy.