Put the buyer at the center of your marketing programs
Introduce AI capabilities at each stage of your buyer journey
Reduce marketing inefficiency and increase account engagement
As buyers become increasingly sophisticated and ‘always on’, marketers working in complex B2B environments with multiple products, segments and messages are being challenged to orchestrate truly 1:1 personalized experiences that engage and convert.
Artificial intelligence capabilities reduce the manual effort required for perpetual demand creation. The result is greater scale, increased marketing efficiency, and accelerated buyer journeys. But how and where can AI be applied across the modern B2B demand center?
In this webinar, Kevin Li, Chief Strategy Officer at Idio will show how clients are turning to AI to supercharge website conversion optimization and lead nurturing programs.