Best content marketing practices for B2B technology companies
How to predict what content your prospects and customers are looking for
Which software B2B companies are using to cut through the content noise
According to SiriusDecisions, over 60% of content created in B2B enterprises is unused or wasted. CorporateVisions research suggests that the figure is closer to 90%. Whichever figure is correct – the effect is the same: B2B organizations are wasting millions each year on content through poor strategy, undertrained staff and inefficient systems.
The antidote to this is building a Content Center of Excellence – a centralized operation for all of a company’s content marketing. It serves as a facility for sharing best practices, solidifying the brand story, ensuring tone of voice, style and brand personality and positioning the brand in the marketplace. More importantly, it leads to increased content ROI and reduced wastage.
Join Doug Kessler, co-founder of Velocity Partners, for a masterclass on building a Content Center of Excellence for your technology business and how to make your demand generation practice successful and scalable.