Solved the ‘content overload’ challenge for web visitors
Activated 1:1 onsite content personalization within 60 days
Increased relevance without increasing manual effort
B2B marketers operate in a hugely complex world where they must battle rising buyer expectations of onsite relevance. It’s easy when you only have a few services or whitepapers…but what about when you have scores of products, hundreds of content items, and an audience of thousands that each require unique, personalized 1:1 journeys?
Idio was speaking to Vijay Thomas who will reveal how the world-leading telecommunications company, TATA Communications, deals with this complexity challenge. Vijay has lead an innovative digital transformation programme which delivered a web experience that now adapts automatically to the informational needs and buyer intent of both anonymous and identifiable web visitors.