Why business executives are investing in predictive intelligence.
How to phase in predictive capabilities into your organization
What technologies leading FS firms use for client isight and predictive execution
Today’s financial services customers expect you to recognize them and treat them consistently across all channels and to present them with offers that are anticipated, relevant and personalized. Can you deliver?
Forrester Research predicts investment in predictive intelligence will grow 300% in 2017 and financial services firms that use predictive capabilities are projected to steal $1.2 trillion per annum from their less informed peers by 2020. Predictive intelligence in the modern financial services firm is rapidly moving from a ‘nice’ to have’ to a need to have: it gives better insights into accounts, more detailed analysis of campaigns, identifies upsell opportunities, and reducing efficiencies.
In this webinar, Kevin Li, Chief Strategy Officer at Idio will explain how organizations such as AllianceBernstein, Fitch Ratings and BlackRock use interest data to understand their clients’ emerging needs and predict which products to develop and campaigns to promote next.