In 40 minutes you will learn:
HOW marketing automation in Financial Services has evolved in the past three years
WHICH customer-first strategies are used by leading FS organizations
WHAT you can do to accelerate your marketing and drive results
FinServ isn’t the first market to adopt marketing automation. But it is a different market – and trying to simply copy the best practice from other industries can lead to wasted time and money. Processes and technologies have evolved since the first wave of marketing automation adoption, and by focusing on your customer, you can leapfrog to marketing maturity.
In this webinar, Lori Wizdo of Forrester Research will deliver the latest research for B2B Financial Services marketing leaders; marketing automation adoption, customer obsession, and how you can build the future of personalized customer engagement now.