Why business executives are investing in predictive analytics
When it’s time to set an analytics agenda within your organization
How you can phase-in analytic capabilities to build enduring customer relationships
Web analytics has come a long way from merely tracking visitor behavior and goal conversions – but it is still limited in what it will show you. Your web analytics won’t show you who is on your site, why they are on your site, where they are going to go next and what you should do about it – until now.
Proactive digital marketers and business intelligence operatives in B2B Media, Tech and Financial Services are moving from conventional web analytics to predictive intelligence to better understand their customers, accelerate pipeline conversions, and optimize their content strategy.
In this webinar, Hannah Marshall and Jonny Rose will show how organizations such as Intel, BlackRock and BNY Mellon are making this move from descriptive to predictive intelligence, and why advanced web analytics is leading the change.