How AI uncovers buyer signals to reveal desired experiences
Why AI is integral to driving 1:1 experiences at scale
Which tech can be used to present AI-driven options to right-channel buyers
The B2B buyer journey isn’t a direct line between a search and a buy button. Marketing leaders need to sustain a continuous dialogue as buyers navigate through various stages of the buyer journey. Throughout this complex sales cycle, relevance is key to ongoing engagement, and better engagement leads to more interactions, which inform better experiences.
B2B lifecycles Demand Continuous Engagement With Audiences
But the old ways of driving ongoing engagement are no longer effective. With the power of AI techniques, marketers can now infer signals of customer preference to get deeper insights and then use those signals to design more engaging and relevant experiences. In this webinar, we’ll address how these AI techniques can make marketers smarter about their buyers’ digital behaviors, create inspiring content, and drive compelling conversations.