How companies such as TATA Communications, Hewlett Packard Enterprise and Vitality Insurance use first party intent
New ways to accurately target and engage buyers that are self-isolating at home
How to use content to understand the evolving needs of your prospects – before speaking to them
The COVID-19 crisis has profoundly impacted how B2B companies do business for the next few quarters.
Overnight, traditional methods of lead generation – tradeshows, cold-calling, direct mail, face-to-face networking – have been rendered obsolete. Similarly, account-based marketing initiatives powered by IP-lookup and third party intent data solutions have lost their efficacy as buyers work away from the office in self-isolation at home.
Forward-thinking companies need to adapt quickly to drive pipeline during this time and figure out how to reach key prospects who are now working from home.