What ABM is and why B2B organizations are adopting it for Marketing and Sales alignment
How to optimize your ABM efforts at every stage of the customer lifecycle
Which AI technologies high-performing B2B organizations are using to scale their ABM programs
According to SiriusDecisions, B2B organizations that do ABM achieve 24% faster three-year revenue growth and 27% faster three-year profit growth. The shift to ABM enables these organizations to leapfrog competitors that continue to employ a ‘spray and pray’ approach with inbound marketing.
The next challenge is how these organizations can now quickly optimize and scale their current ABM programs whilst minimizing operational disruption. Enter, artificial intelligence.
In this webinar, we will show you how adding predictive intelligence capabilities to your current ABM technology stack will better align your Marketing and Sales teams, automatically personalize messaging for individuals at target accounts, and identify and increase upsell opportunities – without needing to ‘rip and replace’ your current setup.