Actionable strategies to improve collaboration between your Marketing and Sales teams
How to improve subscriber retention rates and prevent end-of-year churn
Real Examples of how Thomson Reuters is currently architecting triggered messaging campaigns
Converting product trial users into paying customers is the lifeblood of every subscription business, however the journey to customer conversion and retention in B2B Media and Information Services is increasing complex in a world where the buyer is digitally-enabled and constantly exposed to competitor propositions.
In this webinar, senior executives from Thomson Reuters will show how they are tackling this challenge through triggered CRM tasks and supporting messaging to Sales, enabling Marketing to deliver on their alignment commitment and helping to boost trial engagement, reduce trial duration, and increase trial conversion.