What environments push marketing automation to the limit
How you can deliver value amidst customer and organizational complexity
What success looks like in the enterprise
Many who have adopted marketing automation in the enterprise have realised that it requires huge resource to setup, managing and optimise. The inconvenient truth about marketing automation is that it isn’t automated.
In this webinar, Jon Ewing, CMO at BMI (A Fitch Group company), and Idio’s SVP Product & Customer Success, Kevin Li, discuss the challenges that marketing automation seeks to address, the common pitfalls in employing this approach, and the ways you can navigate past those challenges to a marketing stack that delivers results at scale.