Why Marketing Automation tools create more work for your team
How to integrate AI into your Marketing Automation stack to improve performance
What your peers are doing to reduce time wasted with Marketing Automation
The promise of marketing automation was that it would reduce the effort necessary to create a personalized web experience for your prospects and customers alike. For many B2B enterprises, marketing automation tools have achieved the opposite.
Now, more resources and more team focus is spent tagging content, optimizing nurture programs, editing contact lists and building automation rules. The dirty secret about marketing automation is that it isn’t really automated. The result is that Marketing and Demand Gen teams waste time that could be spent on more strategic tasks.
In this webinar, Ryan Spadaford (Head of B2B Tech, Idio) will discuss how client brands such as Hewlett-Packard Enterprise, Intel and Fitch Ratings use Idio to deliver 1:1 personalization whilst decreasing time spent building marketing automation rules.