This demonstration of idio’s Content Intelligence for Marketing Automation will show you how you can:
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Make accurate predictions about pipeline activity with content data
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Use prospect interests to send relevant marketing communications
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Drive improved business value from your demand generation
You have paid good money for your Marketing Automation software. Use it to its fullest!
Marketing automation provides a platform for robust marketing success but it also throws up challenges: these range from scaling content production, to understanding your buyer, to bridging the gap between marketing and sales.
