This demonstration of idio’s Content Intelligence for Marketing Automation will show you how you can:
Make accurate predictions about pipeline activity with content data
Use prospect interests to send relevant marketing communications
Drive improved business value from your demand generation
You have paid good money for your Marketing Automation software. Use it to its fullest!
Marketing automation provides a platform for robust marketing success but it also throws up challenges: these range from scaling content production, to understanding your buyer, to bridging the gap between marketing and sales.