Understand how intent, account-based advertising and personalization meet key requirements for account-based marketers
Identify common pitfalls with the adoption of intent, advertising and personalization solutions
See examples of intent, advertising and personalization best practices from B2B Technology & Media organizations
Not all monsters have to be scary! When it comes to account-based marketing (ABM), there’s a three-headed monster that needs to be tamed and put to work.
For successful targeted account-based marketing, B2B organizations must optimize their use of intent data, digital advertising and personalization to identify buying signals and interest, engage more relevantly, and ultimately convert their targeted accounts into pipeline and closed revenue.
In this webinar, SiriusDecisions’ Erin Bohlin and Idio co-founder & CMO Andrew Davies will present a simple, practical, and transparent way to help marketers accelerate pipeline generation without increasing manual effort or operational complexity.