Learn how top B2B CMOs achieve this by:
1
Shifting from passing leads to sharing the buyer’s context
2
Putting the customer at the center of the smarketing vs sales conversation
3
Aligning lead-to-revenue programs with revenue goals
Re-imagine your sales enablement programs!
In this webinar, Laura shows how you can diffuse marketing-sales hostility by reimagining sales enablement programs around the entire customer lifecycle.
