HOW 1-2-1 marketing works in practice, including integration
WHICH tools your peers are investing in to drive results
WHAT cutting-edge marketing automation looks like in 2019
Many who have adopted marketing automation in the enterprise have realized that it requires huge manual resource to set up, manage and optimize. The inconvenient truth about marketing automation is that it isn’t automated. Fortunately, the continued advancements in AI & Content Intelligence is about to change this.
Join Salesforce’s Mathew Sweezey to unpack the relentless changes in the marketing automation landscape. See how marketing automation is becoming more contextual for leads that expect customized, just-in-time messaging; more connected across multiple platforms and devices; and more complex. You’ll learn how to leverage Automation 2.0 with tools and strategies that will keep you ahead of these constant changes…and ahead of your competitors.