Why rules-based segmentation creates more work than results
How 1-2-1 marketing works in practice, including integration
What your peers are investing in to drive results
B2B customers increasingly act like consumers: they are independent, dynamic and expect digital experiences that are personalized, intuitive and predictive. It’s these customers that will drive the buyer journey in 2019.
The problem is your marketing stack and current processes cannot fulfill their expectations. Marketing automation rules don’t scale and your marketing headcount won’t grow indefinitely. There is a ‘experience gap’ between what you can deliver and what buyers want. Even if you can handle it right now – what about in twelve months’ time?
In this webinar, Steven Casey (Senior Analyst, B2B Marketing Research at Forrester Research) and Andrew Davies (Chief Marketing Officer, Idio) will show how you can use AI and gather impactful datasets to power customer-driven engagement at scale, whilst reducing marketing complexity.